Logo, branding and identity standards created for a Minneapolis new work initiative, The Forge Series. The identity creation began prior to their first musical theatre workshop. After working with the creators to narrow the main purpose and function of The Forge Series, we dove into creating a brand and a social presence to attract viewers to the first iteration of performances. By staying true to the purpose while developing the logo, we developed a fierce visual representation of the creative process of writing new music using key language such as “forged through flames” and “a spark of an idea.”